Hi, I also bought Rakuten but sold it after a couple of months. The problem with their telco service is that the network quality is so low that many users who got lured by their free first year fee, changed to other providers again after using rakuten for awhile. I’m using rakuten mobile too, and to be honest I would have changed it to Softbank if it’s not because of the ecosystem created by the credit card point system. Unless they could increase the retention rate of the telco users, it would be difficult to expand the business in my opinion.
Hi, I also bought Rakuten but sold it after a couple of months. The problem with their telco service is that the network quality is so low that many users who got lured by their free first year fee, changed to other providers again after using rakuten for awhile. I’m using rakuten mobile too, and to be honest I would have changed it to Softbank if it’s not because of the ecosystem created by the credit card point system. Unless they could increase the retention rate of the telco users, it would be difficult to expand the business in my opinion.
Thanks for sharing. And agreed - I've certainly underestimated the challenges with this business!